Hyper Japan is a new Japanese event in London organised by Eat-Japan to showcase Japanese pop culture. The event began Friday 1st October at The Old Truman Brewery, Brick Lane and ran until Sunday 3rd October. Midday Saturday and Sunday featured a Tokyo Street Fashion show, KERA presents: Hyper Style A Go Go sponsored by Loves Change, Japan's leading fashion wig and hairpiece manufacturer. KERA is a leading Japanese fashion magazine, read more about it here: KERA Magazine

The show had guest appearances from Misako Aoki - KERA fashion model and 2009 MOFA Ambassador of Cute, Naoki Matsumura - KERA Editorial Supervisor and Director of Index Communications, and Mami Honda - a leading hair stylist and makeup artist in Japan. The show also featured pieces from the fashion brands Moi-Même-Moitié, Black Piece Now, Baby, The Stars Shine Bright, Innocent World, Sexpot ReVeNGe, and Angelic Pretty.

"Fashion is all about the individual. It's something unique to everyone. By dressing yourself up in your favourite styles, you can transform yourself. Maybe what you're wearing is a little out there - it doesn't really matter as long as you feel good. That's what you should be expressing. KERA magazine is here to support young people who love fashion and love experimentation". Naoki Matsumura, KERA Editorial Supervisor/Director, Index Communications.